Apr 10
19
Direct Mail Gives Results
Everyone has received some form of direct mail advertisement at some point in their lives. And I know you’ve read it. It’s because someone or some team of people have taken great pains to get that letter to you at some financial cost to them. It’s your job to read it!
As a direct mailer myself, i’m inundated with direct mailers; Letters or flyers with my name printed all over it have some strange power over me. I am compelled to read and consider the letter. If they have taken the time to write to me personally the offer is worth considering.
Direct mail is an effective form of marketing that you can use to promote a service or product. And that’s exactly what I use it for myself. Being a relatively small but fast-moving company, we rely on Direct mail to grow out business, build on our customer base, educate and inform our existing and potential customers.
But don’t take my word for it, have a look at this online poll by Optus;
An online poll from Optus Advance newsletter shows that out of 100% respondents, 50% choose Direct Mail as the most effective means of marketing your business.
The Optus Advance Business Marketing Poll
Click here to find out the latest poll results.
If you have a new product or service you should definitely consider direct mail. It’s a cost effective means of communicating with your customers.
